Well, think of what we would have gotten so far if this wasn't a concept album, or if it was a concept album but DT didn't chose to immerse us in the story this early on by making that website, by now we would have had nothing but the coverart, track titles and the release date, as usual with every album release wait we've had since as far as I can remember.
The only album cycle I wasn't around for was SFAM cause I found DT a year after it came out but I don't think there was a website with a slow reveal of the characters, story line, etc.
However I am a little ticked but I am as ticked as I am with every album I've waited for since the internet was invented. My dad never knew when there was a new Pink Floyd album available in stores until he actually walked into a store and was "Oh look, a new album from my favorite band! I'll get that and enjoy it tonight!", the shit here is that we know that much in advance about a new album coming out and of course that's dip shit greed from the record companies and mind rape aka marketing but that's the way it goes now and there's no fighting it.