I wonder what would've happened if the same type of PR-scheme was used for SFAM.
Picture of "The Hypnotherapist" released: "More like the rapist, amiright?" - "Well, it's in his title, innit?".
Picture of "Victoria" released: "Wow, she looks... wait, is that a 1920s hairstyle? Wtf is this, some kind of mafia/prohibition story? I don't get it."
Picture of "Edward" released: "Huh, whats up with the suit? He looks like straight out of the godfather. This IS a mafia story. DT has lost it. I mean, I know MP is a movie buff, but ripping of the godfather? I don't even like mafia movies!"
Location revealed - Echo's Hill: "What does that even mean?? It's like they have no knowledge of stuff that's not sound related. "echo". Geddit.