Here's the problem with the Sheamus/Bryan match.
What had been booked all along was not how the fans were reacting.
Let's face it: Bryan was being booked as Honky Tonk Man 2012. The chickenshit, cocky as hell heel who, when faced with a challenger, does whatever it takes, when wrestling doesn't work, to escape with his title. Sheamus beating that guy in 18 seconds was the perfect comeuppance.
Unfortunately, people LIKED Bryan's dickhead, cocky heel act. And as usual, when given a choice between making the crowd happy (and rest assured, they'd have been happy enough with Bryan lost a 15-20 minute long match, for the most part) and Doing What Vince Booked...they did what Vince Booked. And right pissed everyone off. This won't kill Bryan, because he's finally figured out how to be GOOD as a WWE worker as he was on the indies, but it's silly that they did it this way.