Wow... where have I been?
I'd heard of NW in passing and listened (just listened, no vids) to a few songs and liked the arrangements and the heaviness; based on hearing the music alone, I was very impressed with the vocalist (Floor) and really liked the style of the band. Then... I saw a video.
Floor commands that stage (and she honestly appears not to try as she looks to be a little back of center stage); not only that, she's got serious, serious power with her voice and serious control as well. Personally, she reminds me of how Plant commanded the stage for LZ and how Back commanded the stage for Skid Row (which I saw live as a young teen... say what you what, Bach was imposing during a live show). It also doesn't hurt that Floor is easy on the eyes.
I've got to say the band looks like they're having a blast as well in the vids I've seen... love seeing the interaction between the guitarist and everyone else (walking by and touching them, throwing the horns up to band-mates, etc) and love seeing the smiles on all the faces. Lyrical content is a little off-putting for me personally, but Floor's voice and power are almost hypnotic.
I am a fan of Evanescence (kind of had a crush on Amy as a younger man because she reminded me of my girlfriend at the time... who later became my wonderful wife) so I guess I'm a bit familiar with this type of music... but I've not seen anyone command a stage like Floor in a long time. Again, it looks like she's not even trying to command it.