The Tortured Poets Department is not an album for the casual fan or to initiate someone into the Taylor Swift fandom. I could tell right away that it was going to be a grower. The big pop hooks are mostly non-existent, and the album is long (31 songs over two hours), so you have to be invested and be willing to give it a handful of chances over a period of time, which I get that dislikers of it right away won't do since it's pretty common to just move to the next thing in the streaming era when there are a billion other songs at your fingertips. Quite a few of the songs still seem a bit boring and like a blur to me, but many of the songs sounded very good to me so far, so I will be interested to see how this really lands for me months from now once I have had a chance to live with it for a while. With all due respect to some here, passing final judgment on it when the album is not even 24 hours old (or 72 hours if one grabbed the leak on Wednesday) is something a serious music fan just doesn't do. Doing that is just as mindless as those declaring it a masterpiece after one or two listens.
This is not an album meant for the masses, but because of her stature, it is impossible for it not to be massive (the streaming numbers are already breaking records). I can say confidently already that if someone asked me today which Taylor Swift album they should listen to to try and turn them into a fan, this is the last one I would recommend, and not because it isn't good (I think it is pretty good overall so far, with a handful of songs I am really loving, but, again, I won't know for a while how good I really think it is), but because it does not have the immediacy of any of her other albums.
Also, I think many really miss the point about who she is always writing and singing about (I did as well until recently). It's easy to say, "Oh, she's singing about an ex again," but, no, the relationship that she has consistently written about over the years is the one with herself. Whether she is singing about an ex, a current boyfriend, her mom or a friend, she is writing about herself and how that particular relationship affects her relationship with herself. Call it her feelings or emotions or whatever you want, but that is the constant in her history.
I would keep in mind as well that her lyrics are not always quite literally a factual delivery of what really happened in her life. Take a song like But Daddy I Love Him, where she gives a fictional ending to a real story (since we all know she didn't marry Matt Healy).
To those who will continue to listening with an open mind, happy listening!