In the early days of MTV, there simply weren't a great many videos, so the ones they had tended to get played a lot, and if it was a hit, then it got played even MORE often. Such was the case with Burnin' For You, which at its height had a regularity of about once every three hours. Not much of a problem for me, since I liked the song.
My mom, however...
She'd let me and my sisters take over the living room television fairly often to watch MTV. Around the time that MTV came out, my mom transitioned from housewife to needing to have a second job in the house, so she'd kind of succumbed to the obvious temptation of letting the TV be our babysitter, and it stuck around when she was actually home. And while there were plenty of songs that got played near-constantly on MTV, for some reason, she picked up on Burnin' For You. "Is that Burnin For You again?" she'd yell from the kitchen, kind of amused at it being on so often. "Don't they have any other songs?"
To this DAY, if my mom hears Burnin' For You, she remembers it as the song that MTV played so much. And can sing the choruses.