The bottom line is, any extended Bryan heel run, even a false one with the Wyatts, would have been stupid. When someone is as hot and over with crowds as he is right now, you ride it. It would make the most sense to have him win the Rumble, Cena win the title, and then have Cena/Bryan at Wrestlemania in the rematch that has already been teased several times.
The NAO turning on Punk last night probably sets up the inevitable Punk/HHH WM match.
Go with this at WM:
Cena/Bryan
Punk/HHH
Undertaker/Lesnar
Batista/Del Rio (since they are basically teasing this feud already anyway, and Batista doesn't deserve to waltz back in and grab a top match, so putting him against the useless Del Rio seems about right)
Of course, then, what do they do with Orton at Wrestlemania if he is out of the title picture? And if he hangs on to the title, who does he defend it against at WM? Having another Orton/Bryan match wouldn't seem that special considering how many PPV matches they had in '13.
It's still stupid that neither Bryan nor Big Show got to exact any revenge on HHH for the way he and his wife embarrassed them for months on a weekly basis on RAW, but that is par for the course for HHH.