Won't argue with that.
On the lighter side, from The Athletic:
https://theathletic.com/5109159/2023/12/04/iowa-hawkeyes-beer-promo/?redirected=1X-Golf in Cedar Rapids, Iowa, likes to come up with creative promotions. The golf simulator bar is a popular spot for those who live throughout eastern Iowa because of those promotions.
Its latest idea, however, “Pour Until Iowa Scores,” turned into a lot of pouring thanks to a struggling Iowa Hawkeyes offense during the Big Ten championship game.
X-Golf’s promo involved the company offering free draft beer until the Hawkeyes scored their first points of the game. The game was scheduled for an 8 p.m. ET (7 p.m. CT for Iowa) Saturday kickoff in Indianapolis. The promo was available for all customers who reserved a bay time before kickoff.
The Hawkeyes lost 26-0 to the Michigan Wolverines on Saturday, meaning indoor golfers who qualified received free beer for as long as they were playing.
For about three hours, free beer flowed as the Hawkeyes could not find the end zone against the Wolverines. In the end, general manager-in-training Dez Briner estimated between 100 and 200 free beers were served. Per a KWWL-TV report, roughly 120 beers were poured, which equated to more than $500 worth.
“We had all eight of our indoor bays going at once,” Briner said Sunday. “We did the math on it: On average, it would have been about 3 1/2 beers per person for everybody that was in here. We don’t have an exact number, but it was a lot more than we would normally (serve) on a Saturday, for sure.”
Iowa isn’t viewed as a college football offensive powerhouse, ranking dead last in total offense among 130 FBS teams, per the NCAA website, and averaging only 16.6 points per game (ranked 127th out of 130). Though there was a chance of a short wait for free beer to conclude against a stingy Michigan defense — ranked No. 2 in the country behind the Penn State Nittany Lions — Iowa mustered only 155 total yards and seven first downs. The Hawkeyes converted 4 of 15 third downs, punted the ball seven times and turned the ball over on downs three times.
In their only other game against a ranked opponent, a Sept. 23 matchup against Penn State, the Hawkeyes were shut out 31-0. Playing against a Michigan team that needed a win to clinch a spot in the College Football Playoff made Iowa’s task even more daunting.
But the combination of golf and free libations made for a good crowd at X-Golf, despite the game dominated by Michigan.
“Hawkeye games recently, it’s been hit or miss if we have people in here,” Briner said. “But all eight bays were going for a solid three hours (on Saturday).”
The “Pour Until Iowa Scores” promotion, even with Iowa’s offense, has been a go-to for this particular X-Golf location. It started with the Hawkeyes’ Oct. 14 contest against Wisconsin. The last time X-Golf had the promotion was Nov. 24, when Iowa won 13-10 at Nebraska. The Hawkeyes first scored with 13:22 left in the second quarter in that game.
In five previous “Pour Until Iowa Scores” promos, a 12-10 loss to the Minnesota Golden Gophers on Oct. 21 was the only time Iowa had lost.
Iowa now prepares for a matchup with the Tennessee Volunteers in the Citrus Bowl on Jan. 1. Perhaps the promo will return one more time this season.
And if Iowa struggles to score, it could be a win for some golfers, even if they are rooting for the Hawkeyes.