Here is how you fix the All Star Game - incentivize it.
1. Increase the rosters to 15 per side.
2. Raise $30 million in advertising revenue through the use of the new LED glass court during the game, and other pots of money during the season.
3. Keep the East vs. West format. It is a $15 million, winner-take-all pot. Whoever wins the game, those players get the $15 million ($1 million per player). The other team gets nothing.
4. The other $15 million is made to charities. $500k goes to each of the total 30 players' charities of choice.
If you do this, the players will commit to defense to win the bag. They won't try and hurt anyone. But they certainly will attempt to play defense when each of those guys knows if they win, they get a cool million. Particularly the younger guys. If they play defense, then you have a better game. I used $30 million as an example, but that amount can go higher. Hell, if you raise $60 million, then charity gets $30 million, and each player on the winning side takes home $2 million. It's a big deal. Money talks, even for millionaires.
I strongly believe if you do this, the All Star game will be competitive again. The major issue these days, is that these guys don't hate one another any longer. Back in the day, they had good contracts for the time, but there wasn't this "fraternity of brothers" you hear about so often now. There was, but back then some teams HATED one another. Think about the 80s. The Celtics and Lakers hated each other. Detroit and Chicago. New York and Miami. But once guys started REALLY getting paid, a lot of that now is gone. Not all, but a lot of it. And the All Star Game is a reflection of that. None of those guys want to get hurt, because they want to keep making money. So give them money, A one-day, one-game, winner take all pot. Trust me, guys won't be horse collaring each other, but they ABSOLUTELY will play defense and make it very competitive. It's all about the bag.
That new LED court is really key. I hate it, but the revenue possibilities make this really possible.