I would be curious to hear why you think that it's corporate america often at the forefront of absorbing so many of this stuff, whether it be I&D, BLM, whatever.
I'm not Stadler but the answers to this are not complicated:
- Amazon found that workers who are politicized by DEI are less likely to unionize. I'd bet other companies have either studied how DEI affects peoples' desire to ask the company for more money, or have intuited what I think is the obvious answer (less likely to ask)
- Especially for bigger companies, helps with ESG compliance, which makes them more visible to investors
- Corporate America is not known for its backbone in the face of zealotry. Better to give them their safe spaces than fight and risk a lawsuit. But they know not what they are unleashing internally
- In my experience at least, DEI programs are a way to smuggle in the kind of stuff that Stadler talks about, where you go to motivational seminars and feel like a beautiful snowflake. This causes workers to feel more like work is family, which makes them (IMO) less likely to leave or ask for higher salary. Corporate America knows not everyone grinds 100% anyway. It can accept that if it also means people aren't asking for too much (or, more darkly, corporate America is more willing to accept quiet quitting than it is having productive employees who think for themselves and ask for more money/better treatment)
- When you bring in any sort of DEI push, you're going to get a mix of cynics who go along with it for the money/power and the true believers. You might have a CEO who brings in a DEI team because they think it will make the company look good, but you bring in genuine believers who actually start changing the company top down with their HR power, and the CEO has now trapped themselves
- DEI is the current fad among, for lack of a better way of putting it, the upscale class. So for companies that want to hire those people, having a DEI culture looks more attractive
The error in thinking that businesses make (and one I see a lot of normal people make), is thinking that Woke/DEI is just the latest version of political correctness. Something that keeps people from saying outrageous things, you pay lip service to the underlying ideology, but society functions as normal. They do not properly understand that this kind of ideology, rather than clumsily papering over uncomfortable topics, openly brings them up in the most offensive way possible.
At my company, we had a big meeting about our new values where they began rolling out a new DEI push (something like, if you're not comfortable with these values you might want to consider your future with the company). But as a large % of the workforce is from red/purple America, it was met very poorly. The euphemism I heard used was "it wasn't really about business", but everyone understood the more central complaint. But I noticed that the topics have since not been pushed the same way. It also helps that my company is fully remote, which makes this stuff harder to execute.
I know a person at a different company who isn't so lucky. What started out as a few seminars has metastasized into a routine of messaging and meetings that sound like something the Babylon Bee would make up.
What's less clear is, almost none of what I've written about here has nothing to do with making money, which is the thing businesses live and die by. Why companies decided to care about all the things above rather than making money?