But I will say, this takes nostalgia up to a new level.
And could this pave a way for them to actually accomplish the dead artists nostalgia concerts selling marketing strategy. If this Abba thing is a hit, I could see them going more this way for the dead artists, have someone mokap or do what they did with the hologram fail and utilize old videos to make a composite of the artists dance moves and action on stage.
Definitely on the nostalgia, but they cannot do the same with people who are dead, at least with the same technology. I don't know beans about that hologram fad that apparently went as fast as it came.
I was thinking if this was possible with any of my favorite acts, who/what/where artist/shows I would be willing to pay to experience. But take something at the top of my list, say The Who at Leeds in 1971... with everything they can do with the technology, there would be a vibe (for lack of a better word) missing that just could never be replicated. You can't create the
feel of a moment in time.
I think it's a sweet gesture to their longtime fans to be able to witness them in their prime one last time. I think because they're in their 70s they don't value themself to be important to be on stage but more about the legacy of ABBA and the music. I don't know, i'm just guessing.
There is no questioning the legacy of their music, but if they four of them think that, I imagine they are massively underselling their value. I do not know anything about their fanbase or the current tastes of music fans in general, but I would think the headline "ABBA Announces World Tour" would blow up the music world.