Yes, but a large part of Rich's popularity wasn't just his talent, but his charisma and magnetism. He had more of those things than any drummer ever. (He was also, of course, a notorious asshole.)
He also played a genre of music that was popular amongst the general public.
That's why there will never be another Buddy Rich, regardless of how technically talented modern drummers are. Talent and technique are important, but they are only half the game, at best.