Regarding Captain Marvel, I was totally unfamiliar with the character. Marvel started a new volume of the comic to basically coincide with the movie release this year, as issue #1 was released last month. So on my weekly trip to pick up stuff in my saver, I picked it up. I got through half of it. Its written for teenage girls almost.
Again, that's my first ever exposure to anything Captain Marvel-related, except for the movie trailer. And if THAT'S where they are headed, its an easy pass. I'm sure the films will be a lot better and balanced, but my Lord the comic is not written for males in my age group (40s).