Maybe it is, but as it also says, it has to cover costs, such as recording an album that's twice as long, the hiring of David Campbell to write the orchestral arrangements, the cost of the orchestra/choir to learn and record the parts, and the usual music video etc, plus they took a bit longer than their usual album cycle in general. While the gross revenue of the album may be higher, the difference to the band may be negligible, or more, or even less. The positive spin may be entirely moot for all we know.