I was just investigating the settings for the TV since a lot of tech reviews of the TV recommend "calibrating" your set and not accepting the default modes.
Basically the set has the ability to be adjusted by the owner with these parameters.
Backlight
Contrast
Brightness
Sharpness
Color
Tint
Dynamic contrast (off/on)
Black tone (off/on)
Flesh tone (1-10)
RGB Only Mode
Color Space (Red, Green, Blue, Yellow, Cyan, Magenta, all individually adjustable by amounts of R, B, G)
White Balance (adjustable offset from 0 in two levels of R, G, B)
A bunch of other settings for noise filtering, adjusting incoming signal, etc.