Garth Brooks is a monster. I've seen him four times live, and every time you had a packed arena (it's kinda almost like seeing Buffett in that way; a ton of 30-something, 40-something moms and dads looking for a little night out, but not wanting to either mosh or come home reeking of beer and weed).
He has an MBA from Oklahoma State, though, and it shows. He's not really made too much of a secret of wanting to be up there on the charts, and his packaging and marketing reflect that. When you sell one CD, single CD, you get "one sale". If you sell one CD, DOUBLE CD, you get "two sales". So 5 copies of "Ropin' The Wind" means five units sold. 5 copies of "Double Live!" means 10 units sold. He repackaged his first six studio albums in a box set, so every 5 copies of that means 30 units sold, and he just released a 6-CD box set of "influences", with four CDs being new studio recordings of covers that influenced him (kinda like the bonus disk for BC&SL) but the other two are just his "Ultimate Hits" package reissued. So for every 5 copes of that, he gets another 30 units sold.
It's not like the other artists don't have that, too, (his main competition is Elvis and the Beatles, and Elvis has three boxes like that, the Beatles at least two) but he's really making it work for him.
Having said that, I know "country" is a verboten word around here, but the guy has talent. I saw him in Boston at the Fleet Center (capacity 17.5K), and at one point he came out and sat on the edge of the stage and played "American Band" (BTO) and "Night Moves" (Seger) and the place was as quiet as a church. The man can really sing, and his songs tell relevant stories ("The Thunder Rolls", "Unanswered Prayers"). It's a tad calculated in the way that Kiss is (no surprise that Brooks is a HUGE Kiss fan) but it's fun in the way Kiss is, and it's backed up with chops. I've heard his residency was a must-see concert (there were excerpts broadcast on NBC a couple months ago, but I missed it).
Plus, I think Trisha Yearwood is hot.