That was big draw for me, that it was purported to be actual "found footage". The Blair Witch Project was, in that way, the first of a new genre, and at the time, it really was believed to be found footage. Scared the hell out of people, too. I never got around to seeing it, then eventually it was revealed to be an actual produced film, so I completely lost interest. But it was well done, the whole marketing and presentation. It could never be repeated today.