And yesterday I saw you kissing tiny flowers,
But all that lives is born to die.
And so I say to you that nothing really matters,
And all you do is stand and cry. 1 Immigrant Song 2:25
2 Friends 3:53
3 Celebration Day 3:29
4 Since I've Been Loving You 7:23
5 Out on the Tiles 4:06
6 Gallows Pole 4:55
7 Tangerine 3:10
8 That's the Way 5:37
9 Bron-Y-Aur Stomp 4:19
10 Hats off to (Roy) Harper 3:39
In 1970 Page and Plant retired to Bron-Yr-Aur, a remote cottage in Wales without any running water or electricity, to commence work on their third album, aptly titled
Led Zeppelin III. Contrasting from the first two albums in a very significant and noticeable way (the opening track notwithstanding), III was more acoustic with a style that was quite clearly influenced by Folk and Celtic music, showcasing the band's immense versatility. The month-long retreat would prove to be the most productive and inspirational period for the band - bringing Plant and Page closer together as a writing duo - "It was the first time I really came to know Robert" Page would declare. The songs took the band in directions they had never gone before, and the trip established their penchant for using travel as a form of writing inspiration. Bron-Yr-Aur also produced more than just inspiration... it also produced a pregnant Charlotte Martin, bearing their first and only child together (though Page had subsequent children), Scarlet.
It can never be said that a Zeppelin album sounds "samey", and this is one of the more diverse albums from their catalog. Released on October 5, 1970, it debuted at #1 in both the UK and US charts, though its stay would be the shortest of their first five albums (just 15 weeks in the US). Once again, the label went against the bands wishes, releasing Immigrant Song as a single that would only chart as high as 16 in the US. The album was recorded through the Rolling Stones' portable studio, which allowed them to record in a relaxed atmosphere, as they didn't have a fixed block of studio time by which they had to adhere to. They ended up recording most tracks quickly in the mobile studio after much rehearsal, and Page used leftover moments to add layers upon layers of acoustic guitar riffs. Even before the release, Plant warned that a different direction was coming, proclaiming in on interview "Led Zeppelin go soft".
Critics compared the release (and not in a kind way) to Crosby, Stills, and Nash - which seems ludicrous. Sure, there were 5 acoustic songs (the same number on I and II combined), but they are all incredible songs - all showcasing a different element of acoustic bliss. And when the band got heavy on this album, they got HEAVY. Immigrant Song and Out on the Tiles are arguably two of their heaviest tracks from the entire catalog - furious riffs, soaring and powerful vocals, and a pounding rhythm section led by Bonhams lead foot... I mean, to compare this to CSN is a joke - and it infuriated the band, especially Page.
Equally confounding, for as many critics that called it soft or 'acoustic-Zeppelin', there were those that called it too loud and aggressive. Page and Bonham were rather sensitive to the derision, but kept it behind closed doors for the most part. However, Page stopped giving interviews for over a year and a half. The negative reception from the critics would play a large part in the release of their next album.
It was at this time that Page's fascination with occultism started to take hold. In this day and age of the interwebz, it would have been analyzed to death, but 45 years ago, information did not flow as freely. So, the inscriptions on the outro of the vinyl - "Do what thou wilt" and "So mote be it" - remnants of quotes from occult priest, and "the wickedest man alive", Aleister Crowley, went largely unnoticed. When Page bought Crowley's former residence, and an entire bookstore dedicated to the Occult, not much notice was taken. The band still had more of a reputation for thrashing hotel rooms, and misadventures with groupies, drugs and alcohol - not that their leader was an occultist.
Track-by-track thoughts to come later.