It, in the modern movie world was not working.
Turning Trek into Star Wars isn't working either.
It's not like the old movies had a terribly good hit rate either, but real Trek (and imo most real scifi) just isn't suited to the big screen, and the new movies are one extreme end of how it can fail hard.
Trek has always been at its best on TV. My greatest fear is that when we finally get a new Trek series, one of these hacks is in charge. Unlike the '90s when Trek and scifi were at a high point, there is currently a huge opening for a smart space-based scifi series.
My dream is still to have Simon Barry in charge of a new Trek series. Hell, just do the whole thing in Canada, because America has no clue how to do scifi anymore.
(edit: oh hi Barto)