In general I'm not a fan of Apple. I will never buy an iPhone and I wouldn't buy an iPad if my life depended on it. I don't really like the company itself all that much either, and don't get me started on the Apple fanatics who are constantly telling me Apple products are better than anything ever without even understanding what the fuck they are talking about half the time...
However, I do like the iPods and really there just isn't much competition for them in the higher capacities anyway. I use a 160GB classic right now, I like having all that space for lossless files. AFAIK there is no other player on the market with a capacity that high. The 120GB Zune would have cost me almost twice as much to buy, too.
I also still have a working 8-year-old 60GB classic which has never failed, and survived the many drops over the years despite being a hard drive player. My positive experience with that was the reason I went with the iPod again this time. I only replaced the 60GB earlier this year was because 60GB wasn't enough for me anymore, and because after 8 years the lithium-ion battery doesn't hold much of a charge.