I''m not sure how a mere archetype to strive to be like is a bad thing. It may be a real person (Abe Lincoln, Martin Luther King Jr., Susan B. Anthony, Ghandi), or it may be made-up and nonexistent (Batman, Link, the "real man"). It's just a figure that stands for a set of ideals to inspire people.
Obviously there is nothing inherently connected between being male and being strong. And yet we have this allegedly sexist axiom that "Real men are strong". But if you really break it down, all that really says is "It is good to be strong". And who is going to disagree with that? Of course it's good to be strong, value-driven, courageous, hard working, etc. Those are values we should all strive towards, men and women alike.
And yet people are still going to misinterpret what I'm saying as something judgmental and sexist. Can't you see that we're on the same page?