I always assumed they had the masks so that that there could be a "reveal" when one took it off.
I just with someone in Paramount had the vision to say "let's just make a medium-budget ST movie for Trekkies". I am sure they'd get good actors still, even they aren't raking in the big bucks.
I and a lot of other people would hate that. Only making a movie for trekkies would re-alienate 90% of the audience gained by the new movies.
How dare they make a Trek movie for Trekkies! They should continue making Trek movies for the people who don't like Trek at all. Because movies should be all about satisfying the lowest common denominator just for money.
If only JJ was an actual fan, he could have tried to do both more successfully, instead of seemingly intentionally doing the opposite just because he can.
Indeed. A "medium-budget ST movie for Trekkies" had zero chance of being made, because they already made quite a few of those, and they were getting less and less lucrative with each passing year. I seem to recall that Star Trek (2009) made more money in it's opening weekend than Nemesis made in it's entire run.
That's because Nemesis was shit, even to the most diehard Trek fans.
It got beaten for #1 spot at the box office by a J-Lo movie! It barely even broke even, if at all. That's probably why no more were ever made.
But they have proven before that you could make a Trek movie on a lower budget that was financially successful, and satisfied the fans. But if we're arguing the merit of a movie based on money, then the point of Star Trek is lost entirely anyway.
I can accept a dumbed down movie to appeal to a broader demographic if it helps the franchise survive, because Trek has rarely worked great in movie form anyway, but when they finally bring Trek back to TV, I want a real scifi series in the true spirit of Trek, so I don't want JJ anywhere near it. I think that's already been shot down at this point though.
Hopefully JJ will be occupied with Star Wars from here on. What he did with Star Trek will be perfect for Star Wars (and I don't mean that at all negatively). He can clearly nail the light action/adventure aspect, that was pretty lacking in the prequels, and made the originals so great. And I have high hopes for his involvement with Ep VII.