Not quite sure why Rob "hates" Bing, since it's completely and utterly benign. If you prefer Google's search results to Bing's, then just do what the rest of America does and use Google. No reason to spend any of your time at all thinking about it.
Yes, I did notice. I even said "completely and utterly" like you did. Here's the proof:
I think Bing might top the list of things I irrationally and disproportionately hate despite the fact that it's completely and utterly harmless. It's like wanting to punch a blind cat in the face, repeatedly, just because it looks a bit smug.
But as you asked, I think it's mostly the adverts. I'd have been completely indifferent if it weren't for the adverts, but now that I'm aware of the brand, and have had it repeatedly shoved in my face in the most obnoxious way possible, (that's children doing monkey impressions, fact-fans,) it's given me a vested interest in seeing the product launched by this feeble cascade of smarmy windswept pissverts crash and burn. And there are reasons it's obnoxious beyond the ad campaign, anyway. They're trying to create a new product in a market that neither needs nor wants it - they've not seen an opportunity, or a gap in the market. They've just got a bit greedy and decided to barge in anyway, announcing themselves with the battle cry of "Coming through," just like everyone you've ever hated at a Muse gig.
The marketing campaign tarred their product with a brush covered in shit. Not manure, I'll stress, manure's useful, and not even a healthy bat-guano you could transform into gunpowder - just a weak, anaemic alcoshit, dripping tiny beige puddles whenever it travels from the bucket to the canvas. If they'd introduced it quietly, without fanfare, just so they'd have their own technology to develop and use innately on their own hardware, that'd be fine, and I'd probably stand a chance of using it on my Xbox 360. I might've even gone, "Oh, that's quite good, actually," and they'd have stood a chance of creating repeat custom. Instead, they harped on about how great it was, incessantly, when I just wanted to watch Ground Force. And it's not great. It's shit. And I don't have to just stop thinking about it. They
made me spend time thinking about it, by plastering their logo over all and sunder. They wanted me to think about it, they asked me to think about it, they bombarded me with messages, they spent millions upon millions telling me that "THIS AM BING, THINK ABOUT THIS," and this is the conclusion I drew.
Yes, I know. I'm sure they're quaking in their boots.