I tend to be fairly privacy-liberal - of course I am, I live in the UK. As long as they're not watching me shower I'm generally fine with my face being on CCTV, my browsing habits being on my ISP's database. It's not like there's someone on the other end poring over it and going "Ooh, he spent eighteen hours searching Karen Gillan in Google Images! SafeSearch off, too - mucky boy." I'm just a statistic, protected by god knows how many laws, and the more statistics they have, the better they can meet their customers' needs. They're welcome to it.
But I signed into gmail the other day, and received an ad trying to sell me tickets to a Jason Manford gig. Next to it, in tiny blue letters -
Why this ad?Turned out, it was based on the emails in my inbox. As I said, I'd say I have a fairly high privacy threshold, but that really infuriated me. It dressed it up, with how I was 50% more likely to click an ad that was personalised for my inbox, but that's still a level of eeriness past what I'm happy to tolerate. So I opted out. Immediately.
And - within the last ten minutes, I've been infuriated again! A little bar, at the top of my inbox:
Courier to India - www.interparcel.com - Discount parcel delivery to India. Cheap rates & fast online booking! Why this ad?
Why, indeed? Turns out, and I quote:
"This ad was based on the email you were viewing. Visit Google's Ad Preferences Manager to learn more, block specific advertisers, or opt out of personalised ads."
The Ad Preferences Manager puts it far more concisely. It contains a list of all the ads I've enjoyed, and why they were given to me. Courier to India?
"This ad was based on emails from your mailbox."
Great. Cheers, Google, glad you got the message.
Not five years ago I'd have trusted them to the hilt. Loads of great ideas, innovations - great company. But between their constant delving, their multi-million pound buyouts, their increasingly tetchy software, and their attempts to condense my net identities into One Account to Rule them All, they're very quickly losing a
lot of brownie points with me. I know nobody's looking at my emails, but I don't even want their squadron robots looking at them. I don't want them scanning my emails and telling me which websites I might like. It's not that there's anything sensitive in there, nothing embarrassing. I just find it all a little creepy.