Well of course everyone will take good songwriting over everything else, including technicality. I don't think there's any person in the world who would disagree. But technically complex sections are just another way of communicating what you have to say. And if the artist is good at communicating that, it will make my heart sing just as much as anything simpler.
I must say something, though, that I'm slightly aggravated any time someone talks about this, because there's always people who say simple = good, complicated = bad at all times. The number of people with such prejudices will probably not be as high on a predominantly prog forum, since some of our favorite music contains some sort of complexity but in other discussions it pisses me off to no end. If you haven't heard anything that's both good and technically complex, that's just your problem, Imaginary Man I'm Talking To. I call those people "simplicity snobs".