By having objective experiments that confirm the notion. Scientific magazines have been full of experiments that have been conducted which established that just about every aspect of the human mind has a "seat" in the biological brain.
rumborak
To add to this with the last point, though, we still don't have a way to explain how the brain truly produces what we feel. While we can point to the part of our brain that turns the an electrical signal into what we see, but that still doesn't explain what it means to see something. There is a huge gap between showing the physical thing, and explaining the actual experience.
Which is one reason why I think some people say those emotions don't exist, becuase there isn't something for "love." There's an old
Buddhist parable of there being no soul, that I think illustrates the point quite well. That's the logic of perspectivalism, essentially.
Love "doesn't exist" because what love
is, as far as we can objectively measure it, is an arrangement of neurotransmitters, or whatnot, but it is not something concrete. It's making a statement about how much
we are responsible for the World we experience, and that the World we experience
is not the ultimate reality. Of course love exists as a feeling, but the source of that existence is not the "objective world."
At least, that's my take on it. Not sure if those naturalists your thinking of think the same way, but either way, I can understand what they're saying, even if they don't mean it precisely.
Who says we can place ultimate, decisive confidence in our senses to correspond with reality? We can't detect radiation, even though it kills us. I'm color blind, so I can't see some colors other people (mostly woman) see; in one case, I couldn't see a "pink" fungus on some carrots at work. Girl spotted them 50 feet away, I was holding it in my hands and could only see something if I put it in front of a light. And of course, there's the blind spot you're not aware of, your brain just fills in the visuals. Our sense work pretty well, they've evolved after all, but they are far from perfect, and they can add details to reality that are often not there.
Yet if our thoughts are a product of biological processes, then the thought "all thought is the product of biological processes" is itself a product of those processes. How can we place any confidence, then in its correspondence to reality?
I fail to see how that's a problem. If strict determinism is true, then it's true that things are determined.