It actually makes a lot of sense. They're not building EVs for tree huggers. They're building sports cars, and people who own sports cars want engine noise. Years ago BMW actually had to drill a couple of holes in the firewall to pipe that noise in when M drivers complained that they couldn't hear the engine--and truth be told, that's important. Best part of driving my old E30 was hearing the syncros mesh up when you went to shift gears. Sadly, American muscle cars being ridiculously loud is part of their appeal. That's one of the reason I hate them so much.
Everybody likes to think that BMW drivers are the most obnoxious, and I can understand why some my feel that way, but to me the title goes to people who drive Challengers and Mustangs and Corvettes and whatnot. Part of the appeal is being as obnoxious and annoying to the general population as it's possible to be. They now beat out Harley people in that regard. Nobody in a BMW will ever wake you up at 0330 with exhaust noise that rattles your windows. And if Ford and Chevy were to quiet there cars people would complain. They have to be the loudest thing on the road or people won't like them. BMW's approach was to make them louder on the insides. Fucking Americans want them louder for everybody else (and probably whisper quiet on the inside).
I kind of like the shifting gears part, that's also a key appeal to driving a sports car. They'll ruin that too, though. At best you'll just get clutchless paddle-shifters. Better than a slushbox, but still not the same.