Ok, if we narrow it down a bit and say hero = worthy of admiration; is he a 'hero'?
I really like the comparison used in the article; the dudes who invented the standardised shipping container pretty much set off the globalisation fire which has created the conditions for success of companies like Apple, General Motors, Walmart etc - yet they get basically no posthumous recognition.
I mean, obviously Jobs gets a lot of media attention because he created a whole lot of media attention himself, thats not the point, its more about the way that his legacy is being viewed - in light of the fact that he was, at the end of the day, a guy who had a good idea, sold it well and made mad bank.
But does that alone make him worthy of more admiration, being a capitalist like the guys who had a good idea, sold it well and (presumably) made mad bank on the shipping container idea? Thats what I can't quite reconcile.