They're not cynical. They're assholes. Big difference.
And let me tell you, that site plays them like a fine Stradivarius. From the out of context quotes used for headlines to the constant posting of stories of bands that always get a lot of comments, Blabbermouth has their followers by the nuts, and they don't even realize it.
I used to like the content at Blabbermouth, but these days I can't stand the place. Every damn article has to have the publicity shot of the band, and the image of their logo, regardless of what the news actually IS...which is kind of weird when the article is about a member of a band dying or something horrible happening to them. Terrible site, I actually go there for the train wreck quality anymore.