I do think DT is a huge brand now... More and more people recognise their logo; they have a massive loyal fan base; very unique sound... They headline High Voltage among all the other great bands... Do you think this was where they were a ten years ago?
The fact that people who don't like them have the same argument (which I wholeheartedly disagree) i.e. "they are too technical, mechanical, lifeless, bereft of soul" and all that rubbish alone shows that they are a widely recognised brand now. People who haven't given their tunes enough chance just quote these - DT identity means these to them. But the point is, they are aware of the DT identity and they follow a pattern associated with this identity.
What are you talking about?
I am not even talking about music anymore here, I'm talking about business, money... In many countries, organisers saw the potential of a lot of monies in rock/metal, bands are including countries they have never been before in their tour programmes. Why?
Because with IPod, Apple changed the shape of music distribution. Flow of money and value chain took a u-turn in the music industry. With the easy to use and very high performance encoding algorithms (MP3, OGG, etc) and increasing bandwidths, pirating got really bad and bands stopped earning from album sales. Now there is only one real source of money there: concerts.
DT is virtually always on tour; they perform to millions; their meet and greet tickets sell out...
I am perfectly happy with what RR delivers, don't get me wrong, but I think it would be very wrong to attribute DT success during their time solely to RR.
I don't think there are big players who'd mess completely up and fail to do the necessary marketing for DT if they represent the band. There are a lot of very clever people and very good companies operating in this industry. After all, how could you justify a $60b market if the established companies operating in the market weren't clever?