It does get better with repeated plays.
Never understood this. It works when you love something, then get more into and figure out the details of why you love it. But going from not digging it to "Wait. This is awesome." Sounds more like brainwashing yourself.
Nothing you've ever seen, listened to or done in your life has clicked after a couple views/listens/uses?
We are talking solely about music here. Music is pretty straightforward. The only thing that affects that is bias (when I was younger and could occasionally cave into the "that's not a cool band" from my musician peers) and the passage of time. But that usually means years, not hours or days.
When I truly love something in music, it is basically immediate and makes me stop everything to give it my undivided attention (assuming I'm not driving or something similar).
And when I branch out into other styles, it is usually because I've over-saturated the past and current styles and have a drug like craving for something very different.
But have I ever listened to something, not dug it, then forced myself to listen to it 2 to 10 more times until I do? Never. If I didn't form an opinion, it is probably because I was too pre-occupied with life's events to actually listen. Pressing pause 8 times in a song because the phone is ringing off the hook. Turning it down to talk to somebody, so I may have not really listened to that track ... literally.
Right now, this is the case with the QR for me. I have it, but I only listened to about 10 seconds from each track except the 3 singles they released. I immediately loved Guardian, so I expect to like at least some of the new album once I actually listen to it.