New trend/accent thing in commercial voice-overs?

[Kornflake]

Is it just me or does EVERY voice-over in commercials, TV and Radio, pronounce their R's weird. Like with that rolling/gargly sound.
They all seem to say G(rolly gargly sound)reat or C(gargle)reamy.  It's hard to explain the sound through typing, but I swear it's in every commercial now a days.
Nothing against people who speak that way. I know some people who do and it's not that it's annoying or anything, I just think it's weird that that seems to be the requirement to get a voice-over gig now a days or something.
Maybe it's just me?

[zxlkho]

I like that band.

[Kornflake]

lol.  My mistake.  I didn't realize I posted that in the Music section. I had two windows opened and must have picked the wrong one.

[Sigz]

I honestly have no idea what you're talking about.

[jmplayer]

It must be the rolled 'r' that he's talkinf about

[Heaven Outcry Angel]