I would've been okay with one completely unmodified, one with "Abridged" on it, and one with "Ultimate", but people who picked up the "original" version would never be 100% sure if it's the original unmodified one, or if it said "Abridged" or "Ultimate" somewhere (remember, these people can't tell the difference between a CD and BD) and they just didn't see it. That's what I meant when I said they kinda had to put something there. You get positive confirmation of which version you're buying.
They should've gone with Original, Extra Crispy, and Honey Barbeque Flavored.