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General => General Discussion => Topic started by: orcus116 on November 13, 2011, 07:09:01 PM

Title: Overused/Misleading Advertising Buzzwords
Post by: orcus116 on November 13, 2011, 07:09:01 PM
When it comes to commercials nothing seems more amusing than seeing companies, especially ones with clearly inferior products like fast food, attempt to jazz up a new or updated product with a hip buzzword. They're usually the type of words that you hear all of the time and take for granted while not really knowing what they mean other than they're good because you've heard about them so much. For example I just saw a new Wendy's commercial proclaiming some new sandwich with bacon (it's a great food but advertising it on stuff in a boasting manner is embarrassing), and artisan bread with asiago cheese. I love the last one because it hits on artisan, with the assumption of better quality even though it's just Wendy's, and asiago, a fancy sounding cheese even though it's pretty common place. The term Angus beef comes up a lot to which I'm pretty sure has nothing to do with quality although it sounds it. I even saw another commercial boasting that it's beef was "100% pure USDA grade beef". It didn't give a grade or anything and since pretty much all beef is USDA graded I had no idea what they were getting at. It'd be like a movie boasting "100% MPAA rated!" or some nonsense.

So any others you guys have caught recently? I know I've pretty much only talked about food but it seems to be the one area that's so easy to con consumers into thinking they're getting something special by just delivering a regular product.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: ytserush on November 13, 2011, 07:14:42 PM
Most words that are used in commercials.

I'd name some, but I tend to tune out most of them since they're commercials
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: LieLowTheWantedMan on November 13, 2011, 07:18:41 PM
Isn't there a rumour that McDonalds buys it's beef from a company called "100% beef" so they can say it is 100% beef.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: axeman90210 on November 13, 2011, 07:28:21 PM
Every time it's touted that Miller Lite is "Triple Hops Brewed", I kill a kitten.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: orcus116 on November 13, 2011, 07:52:25 PM
Yeah that one is really bad. I just remember Applewood smoked bacon that was a big for awhile.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: GuineaPig on November 13, 2011, 07:57:42 PM
Isn't there a rumour that McDonalds buys it's beef from a company called "100% beef" so they can say it is 100% beef.

Urban legend.

McDonalds' beef is actually beef.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: LieLowTheWantedMan on November 13, 2011, 08:00:20 PM
^ Ahh okay.
Yeah that one is really bad. I just remember Applewood smoked bacon that was a big for awhile.
I find it still is. Still see that in lots of commercials.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: slycordinator on November 13, 2011, 08:06:15 PM
Isn't there a rumour that McDonalds buys it's beef from a company called "100% beef" so they can say it is 100% beef.
This is like saying that the vegetarians that sued them for using beef tallow in their fries that were claimed to be only cooked in vegetable oil couldn't have done so if they bought the tallow from a company called "100% vegetarian supplies."

It doesn't matter what company you buy the stuff from. If it isn't beef and you knowingly claim it to be, you have committed fraud.

Oh and with beef, Angus is just a breed of cattle. The whole Certified Angus thing was created to make people think that it was preferable to other breeds.

And imo, in commercials (especially infomercials) the most overused phrase is that "This is a $[X] value that we are giving you for $[Y]." Bullshit. If the items really were worth the higher amount, you'd sell them for that...
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: lonestar on November 13, 2011, 08:14:15 PM
Isn't there a rumour that McDonalds buys it's beef from a company called "100% beef" so they can say it is 100% beef.
This is like saying that the vegetarians that sued them for using beef tallow in their fries that were claimed to be only cooked in vegetable oil couldn't have done so if they bought the tallow from a company called "100% vegetarian supplies."

It doesn't matter what company you buy the stuff from. If it isn't beef and you knowingly claim it to be, you have committed fraud.

Oh and with beef, Angus is just a breed of cattle. The whole Certified Angus thing was created to make people think that it was preferable to other breeds.
Certified Angus Beef is actually a grading standard, selecting certain beef  that meet its requirements for marbling and aging.  It's quality usually ranges between USDA choice and USDA prime.  There has been some bastardization of the term though, so always look for the CAB logo, whenseen, I guarantee you it is killer beef, I have worked in two steakhouses where it was the standard.

(https://ts2.mm.bing.net/images/thumbnail.aspx?q=1340398965493&id=2e5d837d71731614695ada2ac9070bec&url=http%3a%2f%2fwww.cusackmeats.com%2fcatalog%2fimages%2fCAB-RGB.gif)

If it doesn't have this logo, and they say it's Certified Angus, they are fucking lying and should be castrated on scene immediatly.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: slycordinator on November 13, 2011, 08:19:21 PM
This is true. Although I think it's bullshit that even if you bought Certified Angus Beef, you wouldn't be allowed to advertise it as such unless your restaurant were licensed to do so, meaning that you'd have to pay them for using the term.

But a lot of places don't use Certified Angus and just advertise it as plain Angus. And this can make people think Angus in general is better.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: lonestar on November 13, 2011, 08:30:39 PM
True, people should just ask for the grade. No matter the advertising, a cow has to be graded by law.  Buy choice, and you're getting a good slab of meat.  If you're lucky and rich, buy prime.

Just found this chart real quick, describes it pretty good...
(https://ts1.mm.bing.net/images/thumbnail.aspx?q=1407121763088&id=2797f8ac42b2992305d03414a29685f9&url=http%3a%2f%2fwww.thecattlesite.com%2farticles%2fcontents%2f06-01BeefGrading5.gif)
Standard and select is what most grocery stores sell.  Choice and prime is what quality restaurants serve.  The commercial grade is for schools and hospitals and such.  Utility is for canned shit and prisons.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: LieLowTheWantedMan on November 13, 2011, 08:40:39 PM
I don't know why, but I suddenly pictured a bunch of cows insulting each other by calling each other "utility cows". :lol
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: orcus116 on November 13, 2011, 09:00:24 PM
"100% white breast meat" is another one I've seen, though I'm fairly sure dark meat is a lot more flavorful. I've seen family members shun the dark meat at Thanksgiving because they have this preconceived notion that it's garbage meat.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: lonestar on November 13, 2011, 09:09:21 PM
I don't know why, but I suddenly pictured a bunch of cows insulting each other by calling each other "utility cows". :lol
:rollin  That sounds so Far Side-ish.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: BlobVanDam on November 13, 2011, 09:26:59 PM
"100% white breast meat" is another one I've seen, though I'm fairly sure dark meat is a lot more flavorful. I've seen family members shun the dark meat at Thanksgiving because they have this preconceived notion that it's garbage meat.

It's not a preconceived notion. To me the light meat tastes a lot better. Maybe it's just personal preference? Most people I know don't seem to really care which they get.

One bit of advertising I always laugh at is when I see computer ads that state "onboard graphics" in the list of features as if it's a good thing. I'm just imagining the kind of uninformed person that would actually read that and think "wow, but this one's got onboard graphics! Let's get that one!"
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Super Dude on November 13, 2011, 09:36:03 PM
Whoops, way more off-topic than I thought. That's why you should read threads completely before posting. My bad.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: orcus116 on November 13, 2011, 09:38:43 PM
Yeah that has really got to stop.

Another one that has bugged me for awhile, but mainly for how annoying the commercials are, is UPS trying to make the word logistics into something we're supposed to care about. I can't think of many things more confusing than trying to make a sterile business term into something sexy sounding.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: King Postwhore on November 13, 2011, 09:49:14 PM
Every time it's touted that Miller Lite is "Triple Hops Brewed", I kill a kitten.

Or great tasting lite beer.  There is no such thing.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: orcus116 on November 13, 2011, 09:50:00 PM
You guys remember Drinkability?
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: King Postwhore on November 13, 2011, 09:51:34 PM
You guys remember Drinkability?

That one drives me nuts.  They mean guzzlebility.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: slycordinator on November 13, 2011, 09:54:05 PM
It's not a preconceived notion. To me the light meat tastes a lot better. Maybe it's just personal preference? Most people I know don't seem to really care which they get.
A lot of people shun dark meat because they think that things that contain fat are bad for you, forgetting that while dark meat has more fat than white, it also has a larger amount of nutrients in general. And so people advertise "100% white meat" because they're catering to those people.

And having worked in the movie theater business over the years, I hate phrases like "From the studio/producers that brought you [X]." Those people have a pretty small impact on the content of a movie. Although, the producers would have more of an impact than the studio but both are very small compared to actual movie makers like writers and directors.

And as someone with a dairy allergy, I think it's messed up that stuff can be advertised as "non-dairy" despite containing milk protein (milk-derived casein is in pretty much every commercial non-dairy creamer)...
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: antigoon on November 13, 2011, 09:55:21 PM
Miller Lite has another one...they have a name for that spiral neck on their bottle. Also, 'chipotle' has been one of those buzz words for a few years now with the success of the chain restaurant.

fake edit: I love dark meat  :hat
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: rumborak on November 13, 2011, 10:36:51 PM
You guys remember Drinkability?

Which was always inversely correlated with flavor, yeah.

Every time I see Angus certified I have the image of them playing the cows some AC/DC.

Not so much a buzzword, but it always annoys me when car commercials have the "Professional driver on closed course. Do not attempt." in there.

rumborak
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: MasterShakezula on November 13, 2011, 10:38:12 PM
Whenever I see Angus, I laugh my ass off. 
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: rumborak on November 13, 2011, 10:43:59 PM
Many many ads have the "compared to WHAT?" problem. So, they will use all kinds of comparative adjectives with percentage ("50% larger penis"), but never say compared to whom or what. Compared to the guy with the smallest penis on record? I'm sure it is 50% bigger than that!

A similar aspect is the artificial diversification of products. Look at toothpaste, and how many there are from the same brand. So, when I buy the whitening one, does that mean it's not as good at preventing cavities as the specifically-cavity-preventing one?

rumborak
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: slycordinator on November 13, 2011, 11:08:36 PM
The same thing happened with Diet Dr Pepper ads. At one time they modified the formula to more closely resemble the taste of Dr Pepper. So they ran ads with "More like regular Dr Pepper" in the ads. But they kept that slogan for something like 15 years later at which point you're asking "More than what?!"
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: rumborak on November 14, 2011, 12:15:40 AM
The Before and After pictures in ads are also usually more a guide to good photography. Before: Frown, bad lighting, bad angle and high contrast. After: Smile, good light, angle and skin smoother.

rumborak
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: BlobVanDam on November 14, 2011, 12:59:19 AM
The Before and After pictures in ads are also usually more a guide to good photography. Before: Frown, bad lighting, bad angle and high contrast. After: Smile, good light, angle and skin smoother.

rumborak


I also find they're a good guide to Photoshopping, as they sometimes use the exact same basis photo for the before and after. I've noticed it on teeth whitening commercials where it's the same photo, but they just brighten up the teeth with Photoshop instead of even pretending to do it legitimately.

That also reminds me of the before and after shots for weight loss methods, where the person is wearing the exact same clothes.
If you lost that much weight, why are you still wearing the same clothes? Or did you go out and buy a new wardrobe of the exact same clothes in smaller sizes? Do they think consumers are that stupid that they'd get confused if the person was wearing different clothes?!
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Ħ on November 14, 2011, 04:42:01 AM
Yeah, it's hard to find good before/after pictures where the lighting/skin color/clothing is exactly the same so whoever it is that made the picture can show you exactly what changed.

If you look at any pictures of guys that did a work out routine, like P90X or something, the guy is really white in the before picture and really tan in the after picture.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Super Dude on November 14, 2011, 04:59:46 AM
I hate greenwashing. I know it's not totally related but whatever.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: YtseBitsySpider on November 14, 2011, 05:42:59 AM
the coors light ones bug me...when did "cold" become a flavor.

And one of the other beer companies made fun of them for it...I forget who.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: skydivingninja on November 14, 2011, 06:23:24 AM
It was Mike's Hard Lemonade.

"Wanna know how I know my drink is cold?"
*puts MHL up to friend's face*
"AAAAHHHH!"
"Yep, its cold."

Brilliant.  :lol :lol
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: King Postwhore on November 14, 2011, 06:56:07 AM
Frost brewed. So my beer is colder because of frost?  Silly.

Why do I need a blue color to appear on the label to tell me my beer is cold?
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Chino on November 14, 2011, 07:16:52 AM
The word 'sale' is used far too often in advertising.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: antigoon on November 14, 2011, 07:23:56 AM
Frost brewed. So my beer is colder because of frost?  Silly.

Why do I need a blue color to appear on the label to tell me my beer is cold?

You need it to tell you when it's SUPER COLD! I swear, those brewing companies insult the intelligence of their consumers with that shit.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: YtseBitsySpider on November 14, 2011, 09:04:45 AM
The word 'sale' is used far too often in advertising.

there are laws in Canada about how long and how many days of the year stores can have "sales". Other wise there is never a regular price, things are always "on sale" which is of course false.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Sir GuitarCozmo on November 14, 2011, 09:12:24 AM
You need it to tell you when it's SUPER COLD! I swear, those brewing companies insult the intelligence of their consumers with that shit.

The majority of the redneck contingent here in PA that swears by Coors Light isn't intelligent enough to be insulted by such marketing BS.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: YtseBitsySpider on November 14, 2011, 09:59:42 AM
^^they probably believe that silver "polar express" train that blasts around on a trackless tundra is real too"
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: rogerdil on November 14, 2011, 10:02:56 AM
Making. Each. Word. A. Sentence.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: 7StringedBeast on November 14, 2011, 10:12:09 AM
If you notice, lite beer commercials, Coors light especially never ever directly talk about the taste of their beer.  They only talk about the bottle/can it comes in or how cold and refreshing it is.  They will never even hint at the taste, because everyone knows it is crap anyways.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: antigoon on November 14, 2011, 10:16:38 AM
Except Miller Lite, which has that Great Pilsner Taste.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: 7StringedBeast on November 14, 2011, 10:19:04 AM
The only lite beer I have ever thought that tastes good is Amstel Light.  Otherwise, it is pretty gross stuff.

I hate commercials that claim to be good for you but are clearly not.  Things like 5 hour energy drinks.  They come off as being completely natural and good for you to take for a great boost of energy.  And then it at the bottom it says that these statements have not been evaluated by the FDA.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: King Postwhore on November 14, 2011, 10:34:48 AM
Except Miller Lite, which has that Great Pilsner Taste.

Ans any real beer drinker knows how far from the truth that is.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: antigoon on November 14, 2011, 10:48:22 AM
But...but...it's Triple Hops Brewed!
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: antigoon on November 14, 2011, 10:49:27 AM
And it has that New Vortex Bottle!
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Implode on November 14, 2011, 10:55:24 AM
"Save up to 15% or more!"

And does anyone even know what "savory" means?

I love this thread.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: TempusVox on November 14, 2011, 11:07:24 AM
This reminds me of George Carlins "Advertising Lullaby". And now for your reading pleasure. Thank you George and God Bless.

"Quality, value, style, service, selection, convenience
Economy, savings, performance, experience, hospitality
Low rates, friendly service, name brands, easy terms
Affordable prices, money-back guarantee.

Free installation, free admission, free appraisal, free alterations,
Free delivery, free estimates, free home trial, and free parking.

No cash? No problem! No kidding! No fuss, no muss,
No risk, no obligation, no red tape, no down payment,
No entry fee, no hidden charges, no purchase necessary,
No one will call on you, no payments or interest till September.

Limited time only, though, so act now, order today, send no money,
Offer good while supplies last, two to a customer, each item sold separately,
Batteries not included, mileage may vary, all sales are final,
Allow six weeks for delivery, some items not available,
Some assembly required, some restrictions may apply.

So come on in for a free demonstration and a free consultation
with our friendly, professional staff. Our experienced and
knowledgeable sales representatives will help you make a
selection that's just right for you and just right for your budget.

And say, don't forget to pick up your free gift: a classic deluxe
custom designer luxury prestige high-quality premium select
gourmet pocket pencil sharpener. Yours for the asking,
no purchase necessary. It's our way of saying thank you.

And if you act now, we'll include an extra added free complimentary
bonus gift at no cost to you: a classic deluxe custom designer
luxury prestige high-quality premium select gourmet combination
key ring, magnifying glass, and garden hose, in a genuine
imitation leather-style carrying case with authentic vinyl trim.
Yours for the asking, no purchase necessary. It's our way of
saying thank you.

Actually, it's our way of saying 'Bend over just a little farther
so we can stick this big advertising dick up your ass a little bit
deeper, a little bit deeper, a little bit DEEPER, you miserable
no-good dumbass fucking consumer!"

~ G. Carlin   :biggrin:
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Implode on November 14, 2011, 11:11:57 AM
Nice.

Oh, and "peace of mind". You can't have an insurance commercial without that phrase.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: snapple on November 14, 2011, 11:19:47 AM
Not as bad as

"Hard working American" "Blue collar American" or "Grassroots Americans"... I know those are politicians, but seriously SHUT IT.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Chino on November 14, 2011, 11:44:23 AM
"call within the next 15 minutes"

"this product is only available through this special TV offer"
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: King Postwhore on November 14, 2011, 11:45:52 AM
And it has that New Vortex Bottle!

To go down your gullet faster :lol

"call within the next 15 minutes"

"this product is only available through this special TV offer"

It's a limited offer!! Act Now!
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: El Barto on November 14, 2011, 11:46:39 AM
The word 'sale' is used far too often in advertising.

there are laws in Canada about how long and how many days of the year stores can have "sales". Other wise there is never a regular price, things are always "on sale" which is of course false.
That's awesome.  There are stores down here that are in a constant state of going out of business and moving twice a month.

I get amused by burger chains touting "real American cheese,"  as if American cheese was actually a good thing.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: 7StringedBeast on November 14, 2011, 12:01:46 PM
The word 'sale' is used far too often in advertising.

there are laws in Canada about how long and how many days of the year stores can have "sales". Other wise there is never a regular price, things are always "on sale" which is of course false.
That's awesome.  There are stores down here that are in a constant state of going out of business and moving twice a month.

I get amused by burger chains touting "real American cheese,"  as if American cheese was actually a good thing.

But American Cheese is a good thing!!  :laugh:
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: antigoon on November 14, 2011, 12:15:28 PM
Dominos likes to talk about the "real cheese" they put on their pizza, like that's supposed to impress anybody. What the fuck else would it be? :lol
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: ehra on November 14, 2011, 12:19:40 PM
Not sure if it's really a buzz word, but it's annoying when they try to pass off stupid shit like Dr. Pepper as manly.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: rogerdil on November 14, 2011, 12:20:56 PM

"call within the next 15 minutes"

"this product is only available through this special TV offer"

It's a limited offer!! Act Now!

It's endearing when Vince from Slap Chop does it though.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Scheavo on November 14, 2011, 02:01:13 PM
Don't think I saw it, but:

"All Natural"

I remember hearing that companies are using an increased about of cellulose, i.e. wood, as food fillers, and to enhance textures, and other things. It doesn't harm you, and it's all natural, but we still weren't meant to eat it. I mean, I guess thanks for not putting industrial chemicals in my food, but... that really should go without saying.

"Freerange" usually just means their cramped in a giant room, so it's like their all in one giant cage instead of each in their now.


Organics, and that movement, are just full of buzzwords.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: lonestar on November 14, 2011, 02:10:15 PM


And does anyone even know what "savory" means?

In my business, savory is the opposite of sweet.  It applies to food applications that aren't dessert, or at least that's how I use it when menu writing.
Making. Each. Word. A. Sentence.

I love that, makes me read everything in a William Shatner voice. :metal
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: slycordinator on November 14, 2011, 03:18:13 PM
"All Natural"
Worse is "All Natural Flavors" when the rest of the product is totally unnatural.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Beowulf on November 14, 2011, 03:33:58 PM
The thing that kills me are juice bottles.  They say "100% Real Juice", but they still have a list of ingredients.  Correct me if I'm wrong, but if you have 100% of something, then ADD something to it, your final result is no longer 100% of the original ingredient.  Sure, juices may start with real juice, but by the time they add everything and water it down, its far from being 100%.  :facepalm:

Same thing goes for the list of ingredients in itself.  When they list "artificial and natural flavors", WTF?!  :censored   If they're naturally occuring flavors, why would you need to add it?  And if you already have natural flavors, why would you need to dilute the natural goodness with artificial flavors?  And what exactly do they add for those flavors?  Are they purely chemical?

God... I'm starting to sound like Andy Rooney, bless his soul.  (in a whiny voice) "Ya ever notice..."
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Implode on November 14, 2011, 03:58:43 PM
And does anyone even know what "savory" means?
In my business, savory is the opposite of sweet.  It applies to food applications that aren't dessert, or at least that's how I use it when menu writing.
Thank you for clearing that up. I was hoping it had an actual meaning.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: El Barto on November 14, 2011, 04:34:52 PM
The thing that kills me are juice bottles.  They say "100% Real Juice", but they still have a list of ingredients.  Correct me if I'm wrong, but if you have 100% of something, then ADD something to it, your final result is no longer 100% of the original ingredient.  Sure, juices may start with real juice, but by the time they add everything and water it down, its far from being 100%.  :facepalm:

Same thing goes for the list of ingredients in itself.  When they list "artificial and natural flavors", WTF?!  :censored   If they're naturally occuring flavors, why would you need to add it?  And if you already have natural flavors, why would you need to dilute the natural goodness with artificial flavors?  And what exactly do they add for those flavors?  Are they purely chemical?

God... I'm starting to sound like Andy Rooney, bless his soul.  (in a whiny voice) "Ya ever notice..."
That's actually an interesting example.  They do use 100% orange juice in their juice,  but before they sell it to you,  they remove absolutely every bit of flavor from it,  and then add artificial flavors to it,  which coincidentally enough,  are made from oranges.  Go figure.

https://www.foodrenegade.com/secret-ingredient-your-orange-juice/
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: slycordinator on November 14, 2011, 04:35:41 PM
When they list "artificial and natural flavors", WTF?!  :censored   If they're naturally occuring flavors, why would you need to add it?
You honestly believe the term "natural flavor" implies that the flavor in question occurs in the product without anything added? They take a product that by itself is bland then add commercial flavoring to it to make the product have the particular flavor they want.

And if you already have natural flavors, why would you need to dilute the natural goodness with artificial flavors?
Because they found that combining the two flavor additives made the product taste better and therefore sell better?

And what exactly do they add for those flavors?  Are they purely chemical?
Natural flavors are obtained by taking a natural product then extracting out a major component of it that gives the thing its flavor. An example that could be seen as a "natural flavor" is using vanilla extract instead of vanilla beans.

Artificial flavors are just chemicals created to create a certain flavor. Although many artificial flavors are chemicals that are identical to the extracts obtained in natural flavorings.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: rumborak on November 14, 2011, 05:01:11 PM
The thing I love about men's deodorant ads is how the guys use it in front of the mirror. They're essentially dumping half the can on their body. If anyone ever did that before a date, you could bet the date was over in 10 minutes. Because there's nothing worse than gag-reflex amounts of deodorants (girls are particularly guilty of that).

rumborak
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Scheavo on November 14, 2011, 11:27:57 PM
And does anyone even know what "savory" means?
In my business, savory is the opposite of sweet.  It applies to food applications that aren't dessert, or at least that's how I use it when menu writing.
Thank you for clearing that up. I was hoping it had an actual meaning.

I read somewhere it's an actual taste, cant' remember it's name right now... but basically, the natural form of SMG. It's also found in tomatoes and mushrooms, which is why those two things make such amazing things.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: lonestar on November 15, 2011, 12:55:36 AM
And does anyone even know what "savory" means?
In my business, savory is the opposite of sweet.  It applies to food applications that aren't dessert, or at least that's how I use it when menu writing.
Thank you for clearing that up. I was hoping it had an actual meaning.

I read somewhere it's an actual taste, cant' remember it's name right now... but basically, the natural form of SMG. It's also found in tomatoes and mushrooms, which is why those two things make such amazing things.

Yeah, you're thinking of umami, it's the fifth taste, along with sweet, sour, bitter, and salty, and is also described as savoriness.

https://en.wikipedia.org/wiki/Umami (https://en.wikipedia.org/wiki/Umami)
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: rogerdil on November 15, 2011, 04:40:27 AM
Natural flavoring can sometimes refer to MSG, as can other deceptive names like autolyzed yeast extract, hydrolized vegetable protein ...

well, here's a list: https://www.glutathionediseasecure.com/other-names-for-MSG.html
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: XJDenton on November 15, 2011, 05:05:01 AM
(https://imgs.xkcd.com/comics/mathematically_annoying.png)
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: ZirconBlue on November 15, 2011, 07:44:10 AM
RE: "Savory", it can also just mean it tastes good:

Quote from: thefreedictionary.com
1. Appetizing to the taste or smell: a savory stew.


And it is also the name of an herb.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: carl320 on November 15, 2011, 08:51:33 AM
uote author=Chino link=topic=29476.msg1138181#msg1138181 date=1321296263]
"call within the next 15 minutes"

"this product is only available through this special TV offer"

It's a limited offer!! Act Now!
[/quote]

Call in the next 15 minutes and we'll DOUBLE your offer!
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Beowulf on November 15, 2011, 09:10:30 AM
When they list "artificial and natural flavors", WTF?!  :censored   If they're naturally occuring flavors, why would you need to add it?
You honestly believe the term "natural flavor" implies that the flavor in question occurs in the product without anything added? They take a product that by itself is bland then add commercial flavoring to it to make the product have the particular flavor they want.

And if you already have natural flavors, why would you need to dilute the natural goodness with artificial flavors?
Because they found that combining the two flavor additives made the product taste better and therefore sell better?

And what exactly do they add for those flavors?  Are they purely chemical?
Natural flavors are obtained by taking a natural product then extracting out a major component of it that gives the thing its flavor. An example that could be seen as a "natural flavor" is using vanilla extract instead of vanilla beans.

Artificial flavors are just chemicals created to create a certain flavor. Although many artificial flavors are chemicals that are identical to the extracts obtained in natural flavorings.

Thanks for the clarification, Sly.  But I think you're taking it a bit too literal.  I was shooting for a bit of sarcasm.  Apparently I missed.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: slycordinator on November 15, 2011, 12:00:18 PM
I got the sarcasm. I just figured behind the sarcasm, you generally agreed with the ideas you were giving.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Millais on November 15, 2011, 01:15:27 PM
"revolutionary"


or simply:
"this changes everything"
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Implode on November 15, 2011, 01:56:04 PM
I think that's just Apple.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: slycordinator on November 15, 2011, 02:29:39 PM
Terms like "HEPA filter" and "HEPA-style filter" for vacuums and other, similar products.

1) HEPA-style is meaningless as HEPA certification is based on the performance of the filter. They don't give 2 shits how you made the filter as long as it filters out stuff down to the specified size.

2) HEPA filters themselves aren't entirely useful, because to be truly effective the product needs to be fully sealed so that all the air goes through the filter itself without leaking past/around it to the outside. Like a roomba with a HEPA filter would be boarder on useless because it has so many areas where the dust can get blown to the outside and the filter itself being filtering smaller particles would be a problem for the smallish motor used in the machine...
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Scheavo on November 15, 2011, 02:42:51 PM
And does anyone even know what "savory" means?
In my business, savory is the opposite of sweet.  It applies to food applications that aren't dessert, or at least that's how I use it when menu writing.
Thank you for clearing that up. I was hoping it had an actual meaning.

I read somewhere it's an actual taste, cant' remember it's name right now... but basically, the natural form of SMG. It's also found in tomatoes and mushrooms, which is why those two things make such amazing things.

Yeah, you're thinking of umami, it's the fifth taste, along with sweet, sour, bitter, and salty, and is also described as savoriness.

https://en.wikipedia.org/wiki/Umami (https://en.wikipedia.org/wiki/Umami)

Ya that's it, for some reason I don't remember being tought that one in school... and wow, I just noticed SMG instead of MSG.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: orcus116 on November 15, 2011, 05:27:02 PM
I've been noticing "IIHS Top Safety Pick" in a bunch of different car commercials lately, like we're supposed to know or even care what the IIHS is.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Kotowboy on November 15, 2011, 06:39:39 PM
Anything to do with cats = " PURR-FECT '

Anything to do with Space Travel = " OUT OF THIS WORLD "

 :facepalm: :facepalm:

Title: Re: Overused/Misleading Advertising Buzzwords
Post by: antigoon on November 15, 2011, 08:07:22 PM
I've been noticing "IIHS Top Safety Pick" in a bunch of different car commercials lately, like we're supposed to know or even care what the IIHS is.

:lol Totally.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: BlobVanDam on November 15, 2011, 09:09:14 PM
"revolutionary"


or simply:
"this changes everything"

I think that's just Apple.

I believe it is, but they do it every single time they release anything.  :\
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: rumborak on November 16, 2011, 01:04:15 AM
Heard today: "Proven track record". Completely meaningless.

(https://imgs.xkcd.com/comics/mathematically_annoying.png)

The last one is the sad basis of almost all credit card defaults. It seems people really think they're saving something when they spend $950 instead of $1000.

rumborak
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Fiery Winds on November 16, 2011, 04:36:58 AM
Or they get a coupon for $10 off any purchase of $50 or more.  They only needed to spend $30, so they spend another $20 just to get the discount. 
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: slycordinator on November 16, 2011, 09:53:21 AM
95% of men over the age of 35 have low testosterone. - Lie.
And it's not just due to aging - Misleading (it's a natural process that occurs with aging; hence why it primarily starts with men ~40 years old).
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Cool Chris on November 16, 2011, 10:14:09 AM
'Space Age Technology"

What does this mean?? First satellite launched in 1957(?), first man in space a couple years later. Haven't we essentially been in the 'space age' for half a century?
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Kotowboy on November 16, 2011, 10:22:10 AM
60% of the time it works Every Time.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Chino on November 16, 2011, 10:59:08 AM
"life time guarantee"


Title: Re: Overused/Misleading Advertising Buzzwords
Post by: King Postwhore on November 16, 2011, 11:14:07 AM
95% of men over the age of 35 have low testosterone. - Lie.
And it's not just due to aging - Misleading (it's a natural process that occurs with aging; hence why it primarily starts with men ~40 years old).

That's weird.  I had to take testosterone gel packs when I was in my early 30's.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: slycordinator on November 16, 2011, 11:31:33 AM
That's weird.  I had to take testosterone gel packs when I was in my early 30's.
The conditions that an individual have are not indicative of the conditions the average person that age has. You had low testosterone in your early 30's... but that doesn't mean that 95% of men had clinically significant reductions by age 36 (nor that by that age, did 95% see the numbers begin to decline).

And it depends on how they're counting "95% of men over 35 years." At best it's misleading to tell a 35-40 year-old they might need testosterone supplementation while using data that includes frail 95-year olds who's pituitary gland has stopped working altogether.

[OT]They've shown that professional boxers, kickboxers, and some football players have extremely low levels of it, most likely due to head injuries affecting the pituitary. Crazy stuff.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: ZirconBlue on November 16, 2011, 12:06:12 PM
... and wow, I just noticed SMG instead of MSG.


Oh, you mean you weren't referring to the natural form of Sarah Michelle Gellar?



Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Kotowboy on November 20, 2011, 09:58:22 AM
"life time guarantee"

In Other Words - we guarantee it will work until it breaks.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Jamesman42 on November 20, 2011, 10:04:43 AM
Or they get a coupon for $10 off any purchase of $50 or more.  They only needed to spend $30, so they spend another $20 just to get the discount. 

Well...that depends. I go to Winn-Dixie for groceries and they always have these $5 off any purchase of $55 or more coupons. I don't always buy that much in one shot. But sometimes if I can plan ahead to do so I'll use that coupon. It just means less trips to the store and more food at my place when that happens. It's a good deal if you plan it right, and it's not hard to plan right.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: orcus116 on November 20, 2011, 10:32:36 PM
The "3% Cash Back!" card from Bank of America amuses me. I've never seen people in a commercial so excited that they got 50 cents back on their gas purchase. They're probably betting on the fact that people don't realize how small 1 to 3% really is.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: slycordinator on November 20, 2011, 10:52:52 PM
The "3% Cash Back!" card from Bank of America amuses me. I've never seen people in a commercial so excited that they got 50 cents back on their gas purchase. They're probably betting on the fact that people don't realize how small 1 to 3% really is.
Somebody at my school either worked for or was trying to get referrals to their apartment complex and posted on a bulletin board that this place was giving a 3% student discount. I was sitting there going "Oh... because 5% was just too pricey!" And there were plenty of complexes with better rates regardless of a discount (and were in better neighborhoods to boot).
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: orcus116 on December 20, 2013, 08:54:10 PM
Heard some new ones on the radio:

"freshly cracked Grade A eggs" - McDonalds
"handspun wings" - Buffalo Wild Wings

Handspun is kind of amusing since it made me think "as opposed to what previous method of breading wings?"
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: King Postwhore on December 21, 2013, 06:04:48 AM
Heard some new ones on the radio:

"freshly cracked Grade A eggs" - McDonalds
"handspun wings" - Buffalo Wild Wings

Handspun is kind of amusing since it made me think "as opposed to what previous method of breading wings?"

Those are great! :lol
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: orcus116 on December 29, 2013, 06:55:16 PM
Melty is another word that needs to stop.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: CharlieDominietzsche on December 31, 2013, 05:01:10 PM
There are a lot of things marketed as low fat/no fat which really aren't. For example, a few days ago at the store I saw this (https://www.soap.com/p/monte-bene-low-fat-vodka-pasta-sauce-24-oz-320278?site=CA&utm_source=Google&utm_medium=cpc_S&utm_term=CAF-001&utm_campaign=GoogleAW&CAWELAID=1372928298&utm_content=pla&adtype=pla&cagpspn=pla&noappbanner=true). But if you look at the back, a full half of the calories are coming from fat.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: ishak540m on January 03, 2014, 02:54:23 PM
This:

https://www.asseenontv.com/detail.php?p=449755&pa=sli (https://www.asseenontv.com/detail.php?p=449755&pa=sli)

I wonder whether you see at 720P or 1080P.   :facepalm:
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: slycordinator on January 05, 2014, 02:42:34 AM
This:

https://www.asseenontv.com/detail.php?p=449755&pa=sli (https://www.asseenontv.com/detail.php?p=449755&pa=sli)

I wonder whether you see at 720P or 1080P.   :facepalm:
Crest makes a variety of "3D" whitening toothpastes and strips.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: slycordinator on January 05, 2014, 03:27:56 AM
There are a lot of things marketed as low fat/no fat which really aren't. For example, a few days ago at the store I saw this (https://www.soap.com/p/monte-bene-low-fat-vodka-pasta-sauce-24-oz-320278?site=CA&utm_source=Google&utm_medium=cpc_S&utm_term=CAF-001&utm_campaign=GoogleAW&CAWELAID=1372928298&utm_content=pla&adtype=pla&cagpspn=pla&noappbanner=true). But if you look at the back, a full half of the calories are coming from fat.
I think what you're failing to grasp is that a "Low Fat Vodka Sauce" doesn't mean it has to itself have little-to-no fat. It just means that, compared to your normal Vodka Sauces, it has less fat.

And in looking at a grouping of Vodka Sauces on the market that don't have any claim of low fat, I found 1 with a lower amount of fat and the rest all having significantly more (the average had a LOT more and a few with closer to a 50% increase to it). And so, if you're comparing it to a normal, everyday Vodka Sauce, it's a low-fat variety actually.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: XJDenton on January 05, 2014, 09:56:22 AM
"Reduced fat" would be a more accurate description in that case though, since "reduced" is a comparative compared to "low's" implication of an absolute measure.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: orcus116 on April 21, 2015, 11:08:47 AM
Digging this back up because I'm really curious as to what the ingredients of this new ghost pepper sauce Wendy's is trying to sell. Wendy's pretty much runs the bullshit buzzword fast food trends but this one irks me more than usual especially due to the fact that real restaurants usually make you sign waivers to eat ghost pepper infused food and here Wendy's is trying to sell an extremely mislabeled product just for wow factor.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Chino on April 21, 2015, 11:14:38 AM

My guess is that it's real ghost pepper mixed in with a bunch of mild peppers. It's probably like 2% ghost pepper.

Title: Re: Overused/Misleading Advertising Buzzwords
Post by: orcus116 on April 21, 2015, 11:22:24 AM
If that's the case then they should name it whatever the majority pepper/heat ingredient is.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: King Postwhore on April 21, 2015, 11:29:44 AM
Maybe you could not eat a burger with 98% ghost peppers.  Your ass would never be the same.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Chino on April 21, 2015, 11:34:57 AM
I'll throw "non-gmo" and "toxins" into the most current buzzwords.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: orcus116 on April 21, 2015, 11:49:15 AM
The entire Food Babe vocabulary.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Anguyen92 on April 25, 2015, 11:51:05 PM
uote author=Chino link=topic=29476.msg1138181#msg1138181 date=1321296263]
"call within the next 15 minutes"

"this product is only available through this special TV offer"

Quote
It's a limited offer!! Act Now!

Call in the next 15 minutes and we'll DOUBLE your offer!

But wait, there's more!  We will guarantee this product will do everything that is been shown in this ad, if not, we will offer a 30-day money back guarantee!

All in all, seriously, reading this thread now, this is some great stuff here.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Genowyn on April 26, 2015, 11:05:28 AM
"Organic"

Well of course the lettuce is organic it's freaking lettuce not a rock. Besides, plastic and petroleum are also organic.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: orcus116 on April 26, 2015, 11:25:47 AM
The one thing I love about organic is the perception that there's little to no pesticides being used but in reality that's not the case at all.

"Locally sourced" is another good one considering that the definition of local is I believe anything 400 miles or less. Hell I could travel across four states in 400 miles. That's not local.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: orcus116 on June 16, 2016, 11:32:49 AM
Hardee's is advertising milk shakes with "hand scooped ice cream". We must be only a few years away from places boasting "dirt grown onions" and "beef made from oxygen breathing cows".
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: hefdaddy42 on June 16, 2016, 11:33:54 AM
lol
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Kotowboy on June 16, 2016, 11:34:37 AM

"Locally sourced" is another good one considering that the definition of local is I believe anything 400 miles or less. Hell I could travel across four states in 400 miles. That's not local.

Holy crap I was just thinking about this the other day.

SO WHAT if it was locally sourced ?? Does that make it *better* ?

If you're outside the catchment area for it being "local" - is it now shit because it's not local ?
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Adami on June 16, 2016, 11:43:18 AM

"Locally sourced" is another good one considering that the definition of local is I believe anything 400 miles or less. Hell I could travel across four states in 400 miles. That's not local.

Holy crap I was just thinking about this the other day.

SO WHAT if it was locally sourced ?? Does that make it *better* ?

If you're outside the catchment area for it being "local" - is it now shit because it's not local ?

As far as I know, "local" doesn't speak to quality, but just the idea of wanting to support your own local area. This way you know you're helping local farmers etc. keep their jobs instead of importing from elsewhere. If you don't have a "local" or that idea doesn't matter to you, then it makes no difference.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: home on June 16, 2016, 01:01:35 PM

"Natural " also springs to mind. A natural product is not always healthier than it's synthetic variant.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: pogoowner on June 16, 2016, 01:43:32 PM
This isn't an example of something that annoys me, but rather something amusing. When I was in college, a friend of mine bought a french press. On the front of the package, it said, "Probably the best way to brew coffee!"

Title: Re: Overused/Misleading Advertising Buzzwords
Post by: ZirconBlue on June 16, 2016, 01:46:07 PM

"Locally sourced" is another good one considering that the definition of local is I believe anything 400 miles or less. Hell I could travel across four states in 400 miles. That's not local.

Holy crap I was just thinking about this the other day.

SO WHAT if it was locally sourced ?? Does that make it *better* ?

If you're outside the catchment area for it being "local" - is it now shit because it's not local ?

As far as I know, "local" doesn't speak to quality, but just the idea of wanting to support your own local area. This way you know you're helping local farmers etc. keep their jobs instead of importing from elsewhere. If you don't have a "local" or that idea doesn't matter to you, then it makes no difference.

Also, if it doesn't have to travel far, then it can be harvested closer to ripeness. 
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Sir GuitarCozmo on June 16, 2016, 01:47:01 PM
I think the term "buzzword" is an overused buzzword.

Um, I may have just divided by zero.
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Anguyen92 on June 16, 2016, 03:06:38 PM
Hardee's is advertising milk shakes with "hand scooped ice cream". We must be only a few years away from places boasting "dirt grown onions" and "beef made from oxygen breathing cows".

Carl's Jr also has been advertising some of their stuff with "Handmade biscuits" and "Fresh Baked Buns".
Title: Re: Overused/Misleading Advertising Buzzwords
Post by: Stadler on June 16, 2016, 03:23:08 PM
Hardee's is advertising milk shakes with "hand scooped ice cream". We must be only a few years away from places boasting "dirt grown onions" and "beef made from oxygen breathing cows".

Carl's Jr also has been advertising some of their stuff with "Handmade biscuits" and "Fresh Baked Buns".

I though they were referring to the hot models in the ads, though.