I'm not saying it's a rule or anything, but there's a degree to which none of this stuff matters. It does, of course (first impressions, and what not) but on one level, regardless of how well the night goes, if she decides to never see you again because you went to Chili's instead of cooking for her, honestly, is that the girl you want?
The one caveat to that is, I try not to do something out of character UNLESS I know it is special to her. Meaning, if I never go to a martini bar on my own, when we select places to go, I'm not picking a martini bar UNLESS I know it is her favorite (and we would go there if we were a couple).