When it comes to commercials nothing seems more amusing than seeing companies, especially ones with clearly inferior products like fast food, attempt to jazz up a new or updated product with a hip buzzword. They're usually the type of words that you hear all of the time and take for granted while not really knowing what they mean other than they're good because you've heard about them so much. For example I just saw a new Wendy's commercial proclaiming some new sandwich with bacon (it's a great food but advertising it on stuff in a boasting manner is embarrassing), and artisan bread with asiago cheese. I love the last one because it hits on artisan, with the assumption of better quality even though it's just Wendy's, and asiago, a fancy sounding cheese even though it's pretty common place. The term Angus beef comes up a lot to which I'm pretty sure has nothing to do with quality although it sounds it. I even saw another commercial boasting that it's beef was "100% pure USDA grade beef". It didn't give a grade or anything and since pretty much all beef is USDA graded I had no idea what they were getting at. It'd be like a movie boasting "100% MPAA rated!" or some nonsense.
So any others you guys have caught recently? I know I've pretty much only talked about food but it seems to be the one area that's so easy to con consumers into thinking they're getting something special by just delivering a regular product.