I remember the commercials. Some guy driving on the freeway takes the exit for Bob Only. Gets pulled over by a cop, who is suprised and goes "Oh it's you, Bob!" And so on.
I had a former co-worker who'd moved down to the Carolinas, and around that same time, Hurricane Bob hit the East Coast of the U.S. They had to evacuate. He had a bunch of T-shirts made with the coastline, a hurricane graphic, and the caption "Oh it's you, Bob!" Also, his name was Bob.