Okay, but that is simplifying it a bit too much. For one, they've earned their reputation as cheaters. Two, many of us whom many would think of as "Patriots haters" don't think this story is that big a deal, but again, the coverup is making it way worse. Brady and Belichick lying their asses off today just reinforces the opinion of many that they are dishonest persons. It's pretty crazy that two guys as savvy as them thought their best game plan to tackle this story was to come out and lie and be that obvious about it. They must really think people are stupid, thinking that everyone would buy what they were selling.