I don't know what others think, but it seems to me that the marketing for Rogue One has been a lot more low-key than it was for TFA.
Maybe it's because it's the first spinoff movie, and a little experimental?
I think they know they don't need to waste the money. It's gonna make a Billion dollars
Yeah this.
Also. I read on a news website that The $4bn Disney paid for Lucasfilm was made back almost exclusively in the merchandise for The Force Awakens.
The film itself took $2bn so they're pretty much in profit from here on out.
And there's at least . AT LEAST. five more films to come.
$4bn is beginning to look like an absolute steal.
I really am curious if they bought out Lucas Lock Stock and Barrel or if he still retains some royalties for the name and the characters etc.
And if he still gets anything from merch.
If he sold *everything* then yeah $4bn is a steal because Disney is gonna make that back IN SPADES.
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That Being Said - what do we all think Rogue One will make in it's opening weekend ?
I'm gonna say around about $600m. Maybe a bit less.