Jethro Tull is all over the place, from their full-album epics (even if at least one of them was created "accidentally") to albums full of shorter, catchy songs, many of which have commercial potential. I like that they have songs catchy enough to get airplay, but then you can dig into their albums and there's more to them than that.
"Bungle in the Jungle" is a fun little song, and if it gets people to check out some Tull, then that's cool. I was among those people. I remember when it came out, the only other song of theirs that I knew was "Aqualung" and by this point I was playing flute in the school band, so it caught my ear. My friend's mom was a Tull fan, so I borrowed War Child. Okay, I didn't really like it, but she never got Thick as a Brick back.