I actually read more because of my Kindle.
Between school work and everything else I don't much time to read anymore. Borders went out of business and Barnes and Nobles is not doing well. HE was right, people don't read as much anymore. It's getting worse the more social media is advancing.
It couldn't be anything to do with online retailers like Amazon selling books at much cheaper prices and the fact that ebooks are actually outselling physical books now...could it?
Tjanarus, book stores are suffering the same consequences that Tower Records and Blockbuster did. They couldn't adapt fast enough (or at all) to the new demands. This does not mean that people are reading less but are turning to alternative retailers. The fact that Tower Records is out business worldwide means that people don't listen to music anymore? No, look at iTunes. Since Blockbuster has gone out of business means that people don't rent or watch movies anymore? No, look at Netflix and the millions of people that (illegally) download the movies and still go to the cinema to watch one with some friends.
E-book readers are growing exponentially worldwide, but this does not mean that readers are decreasing. That is just false. What the correction of the market is showing is that Book Stores need the complimentary e-book market in order to survive. It has been shown that more people have bought new physical books because they have had the chance to read them first (be it the whole book or just some chapters) in a digital form.
To tie it more with Apple for the sake of this thread, Jobs made a mistake when saying that people are reading less -like Sigz correctly pointed out. However, he
did correct his mistake, not by saying out loud "lol, I was wrong", but by introducing the iPad and the iBooks app so millions of customers could turn to a market that was begging to be exploited.
Topic: The "Apple Inc." Thread iPad Mini (Read 257454 times)
