Didn't even notice the price. Quite the ass raping. It's probably justified though. That looks like more than your average chocolate chip chocolate, more like some high doller designer shit that cost a stupid amount on it's own. I had a variation of chocolate bacon once and wasn't really impressed, but I think it was a lower grade product that the one pictured. Have to try some again. BTW, if you do plan on trying it, I think a mild chocolate would work better than a dark, the bitterness of the dark I don't feel would work well with the smokiness of the bacon.