Definitely me watching WWE at around 2006-2010. I would have never discovered bands like Alter Bridge, Skillet, Shinedown, Fozzy, Seether, Daughtry, Rise Against, etc. without that WWE connection. I might have still heard those bands through their latest singles on the Active Rock radio format, but I probably would't care much too dig a little deeper at that time.
Anyway, I know one band that I discovered through rather unconventional means. Owl City. Back when I was in Cal Poly Pomona with about a year to go finishing my degree in Business with an emphasize on accounting, I took a GE course in the summer. A music history course (emphasizing on the advancement of technology and how music was impacted by it and instruments). Part of the midterm was that the professor gave you a list of 15 songs to listen to and that during the exam, she will play you five of them and you have to know the song and the artist. One of those songs was Owl City's Fireflies and I don't know, something about that song gave me a sense of peace and optimism and whimsical that I didn't have with the music I was (and still am) listening to. Decided to save that song on my non-hard rock playlist.
That's not the end of discovering Owl City though for me. Move forward up to 2017, a Twitch streamer/Youtuber that I follow, Cryaotic, was doing an editing stream of a brief playthrough of the game Everybody's Golf and the intro music was an Owl City song called Clap Your Hands (once again, it's another cheery and whimsical song). At the end of the day, Cry was like "That's a good song. I'm going to keep that intro in the video. The video is probably going to get demonetized, but whatever. It is still content." A couple of seconds later once the Twitch chat told him that Owl City was the band that played that intro, Cry was like "This was Owl City??? This video will absolutely get demonetized and make zero dollars." Afterwards, I just listened to the catalog of albums that Owl City has. Liked it enough. Cinematics, the latest album, is an enjoyable album for me. One of my favorites of 2018 and I'm going to see the concert at the Anaheim House of Blues this October. Nice to see that it all works out like this.