And with Beyond doing worse, they'll think that they're better / more profitable with Abrams' involvement, and probably push back even harder with mindless action and non-sensical plot. Hooray!
I'm not really surprised that the slightly more Trekky movie has done worse. The new fans they've gained are not Trek fans.
I think Beyond had the same amount of mindless action as the other two and barely had a plot to be non-sensical with (and yet it still managed to make no sense). I don't think there is anything remotely more Trekky about it.
It was a lot more Trekky. There was a lot more canon woven in there and many subtle nods that would go right over the average person's head, use of the technology that much more consistent with existing canon instead of making up random shit like transwarp beaming only for the sake of keeping the weak plot moving without any real thought, and it captured more of the dynamic between the characters that was either lacking or incredibly contrived and not earned in the previous movies, and more of the Trek principles were included.
Yeah, it still had some stupid mindless action shit, like killing the hive ships, but the previous movies had a lot more mindless stuff happening only for the sake of eye candy, and their plots made a hell of a lot less sense. Not a single thing about Into Darkness made sense at all. At. All. The plot of Beyond held together quite well overall, with my only major criticism being the weak motivation and lacking backstory of the main antagonist, but that's par for the course for the Trek reboots. Nero is perhaps the weakest villian of any Trek movie, and reboot Khan was a huge a spit in the face to the franchise.
Don't get me wrong, none of these movies are without their faults, but it's still no comparison imo.