It was a joke at first, wasn't it? I found Coverdale to be ridiculous. I mean, who does he think he is, Robert Plant? And then it finally occurred to me: Yes! And since Plant was doing some rather uninteresting shit at the time (I don't remember what... it was uninteresting), and Zep was gone, Coverdale/Page was the closest we were going to get. And yeah, it grew on me.